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Jim McNamara's work has appeared in
Response Magazine, Direct Marketing
News, the Guerrilla Marketing Handbook,
Retailing.org, Direct Marketing News, Adweek
and other publications. Here are some of his
articles that marketers have found most helpful:
Why Use DRTV?
Why
Marketers Like DRTV Spots
72 Rules
for Hot-Selling DRTV
(my most requested
article)
10 THINGS a Writer Can Do For You Besides Write
How
a Commercial Sells
How
to Pick a Producer...even if it isn't me
How to
Super-Charge Your Copy
The
Danger of Comparing Budgets
How
Bids & Budgets Lie
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